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Globalization and Culture: Global Melange Jan Nederveen Pieterse
Publisher: Rowman & Littlefield Publishers, Inc.

So, should we push for Globalisation? Nederveen Pieterse, J2004, 'Globalization: Consensus and controversies'. Nederveen Pieterse, J 2004, 'Globalization: consensus and controversies', Globalization and culture: global melange 2004, pp. This means that the product or service may be tailored to conform with local . Posted 14th July 2012 by Kelly McLaughlin. Thus globalization became an important aspect for Hollywood to earn profits. Glocalisation is “A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. (2004) Globalization and Culture: Global Melange, Lanham, MD: Rowman and Littlefi eld. The social flows of globalisation form global pathways of . For instance, socially and culturally, globalization has changed the perception of what a community is, redefined the meaning of cultural identity and civil society, and demanded a new way of intercultural interaction” (Chen 2012:1). Globalization covers the integration of numerous firm, organisation as and nations into the cultural, global economic and to some extent into the political systems too ( Friedman, 2000) (Stiglitz, 2002). Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., p.10.